An online learning platform covering photography skills, business knowledge and industry secrets— all in one place
As the fashion industry continues to expand, there are increasing opportunities available for lifestyle photographers. Learn to create these opportunities and soak up the personal benefits that come from creating a career doing what you love.
The industry is open to anyone, but photographers today face a unique set of challenges - how do I stand out? How do I get taken seriously? How do I connect with clients? How do I price my work? How do I navigate relationships with agencies? How do I create a career that's fulfilling? We dive deep into hundreds of specific topics that aren't taught anywhere else.
By completing The Academy, our photographers have seen their images in magazines like Vogue and Elle, and have worked with clients like Free People, Anthropologie and Estee Lauder in locations around the world.
“UNDOUBTEDLY THE MOST MEANINGFUL INVESTMENT I’VE EVER MADE. THE AMOUNT I’VE GROWN AS A PHOTOGRAPHER IN THE LAST MONTH IS MORE THAN I HAVE IN THE LAST THREE YEARS”
About The Program
The Modern Photography Academy is a 30 day program that provides a fresh approach to online photography education. If you're passionate about photography but you're struggling to connect the dots between building your portfolio, working with agencies, creating a team and producing photoshoots, booking high paying jobs that align with your vision, navigating industry politics, shooting in idyllic locations — you're in the right place. If you're already a professional photographer but you're struggling to secure projects with brands you love, this is for you.
You will develop your photography aesthetic, build personal confidence, make connections in the industry, book jobs with clients that make you feel alive. You will learn to use your innate skills and strengths to create additional revenue sources as a creative entrepreneur, and you will learn to build a business that gives you the financial freedom and flexibility to live life on your own terms.
The program includes potent lessons that cover deep and nuanced struggles that emerging photographers are facing today, and it expands across a wide range of essential topics. It includes key industry information and real-life examples of pricing, proposals, communication templates and more. You will also join our private online community of photographers from around the world who are sharing ideas, advice and support.
"I'M IN MALLORCA SPAIN SHOOTING A CAMPAIGN FOR FREE PEOPLE AND A STORY FOR A MAGAZINE. IT'S EXACTLY THE TYPE OF WORK I DREAMED ABOUT BEFORE TAKING YOUR COURSE, AND I REALLY COULD NOT HAVE DONE IT WITHOUT YOU. IT'S SERIOUSLY AMAZING WHAT YOU ARE DOING." - JJ, The UK
What We Cover
Inside The Academy, we have worked with thousands of photographers from across the globe. To find success in today's world, you need to focus on four essential areas — developing your photography skills and personal aesthetic, building a profitable business, discovering how the industry works, and increasing self worth. The Modern Photography Academy is the only place you will find all of this, and it's why our photographers experience life changing results.
Everything in The Academy is highly practical and actionable. We share the strategies and secrets that take years to accumulate, so you can fast track your progress.
- Sharpening your photography skills
- Making the most of the equipment you have
- Creating an aesthetic that gets you on the radar of clients
- Getting taken seriously in the industry
- Creating a professional online presence
- Modern networking strategies
- Working with modelling agencies
- Building a professional team
- Professional photoshoot production
- Working during COVID
- Creating concepts and proposals that convert to paid jobs
- Sourcing contact information within companies
- Communicating with confidence and certainty
- Getting your foot in the door with dream clients
- Pricing your work and negotiating effectively
- Case studies of real photoshoots - planning, pricing, shoot day, post-production, etc.
- Creating professional opportunities that include travel
- Building additional income streams
- Quitting your 9-5 and doing photography full time
- The inner hierarchies of the fashion industry
- Sourcing contact information of the decision makers within brands
- Getting published in magazines
- Screenshots of real life negotiations, pricing, client requests, etc.
- Clearing away self-doubt and comparison
Each lesson includes real-life examples, stories and strategies to implement. You will gain access to successful proposals, negotiation screenshots, client emails outlining exactly what they're looking for (so you can pitch yourself effectively), you'll learn what other photographers are charging and how to price your work confidently.
Knowledge is power. As you move through the program, your confusion will melt away, your path will become clearer and you'll begin to see all that is possible.
"Today my photo was published in Vogue. From overdosing in the hospital 7 months ago to always being the person I wanted to be and it has everything to do with your guidance through your program and personal attention in the community" - Lisa, USA
About The Creator
The Modern Photography Academy was created in 2016 by Canadian photographer Carly Dame who is based in Paris. Each year the program is updated to reflect the unique opportunities and challenges present today. She has worked with clients like L’Officiel, Elle, Costume, by FAR, TRIANGL, Faithfull The Brand, Ralph Lauren, The Kooples and specializes in creative campaigns for clients across Europe. Prior to becoming a professional photographer, Carly worked as a professional accountant for a tech start-up in Canada. Her combined experience in business, technology, fashion photography and entrepreneurship provides a unique and valuable learning experience for photographers. She is self-taught and scaled her photography business to multiple 6 figures with a film camera in a few years. She has a special ability to help photographers see their potential, make the most out of the equipment they have, and build a life and career that is authentic and passionate. Every student that joins The Modern Photography Academy is given personal attention and guidance in their path to personal success.
"I've taken more photography workshops than I care to say. The combined effort of them is absolutely nothing compared to what you've created with The Modern Photography Academy. You've created something far beyond a photography course. I was struggling to understand the industry and find the confidence to move forward. Your program did this and a whole lot more. The details, the care, and personality intertwine to make something uniquely special" - Dwayn, The UK
The Modern Photography Academy is offered 4 times per year and registration is currently full. The next time the program will be offered is in September 2021.
The Academy will give you a firm understanding of the industry, and will help you create a photography business that is marketable, while keeping your personal vision and aesthetic alive. As you peel back the layers and clear away the confusion, new ideas will begin to spark, your confidence will grow, opportunities will start to appear that you couldn’t see before. Your mind begins to expand and the farther down this path you go, you realize that everything you want is possible.
We live in an interesting time for photography. The fashion marketing landscape has experienced a shift in recent years towards photos that are real and authentic. Combine this with the ability to build relationships and create our own narratives online, and the industry has never been more accessible to emerging photographers. There are growing opportunities for photographers who are dynamic, fresh and entrepreneurial. You can use your camera to create any lifestyle that appeals to you. If you're craving travel and adventure, you can create opportunities abroad. If you want freedom, you can book 1-2 high paying jobs per month and enjoy the rest of your time off. The industry is open and accessible to anyone who knows how to navigate it.
You no longer need an agent, an insider connection or a professional studio. In the 21st century, you are in control of building your career. The problem is that the industry still feels very closed off and intimidating. For many photographers, the self-doubt and confusion paralyzes them from taking meaningful steps forward. There are so many "question marks" on this path, that they doubt if it's really possible for them. For the photographers who push through, the world opens up.
You will learn to navigate the industry with confidence. When your questions get answered and you see a path forward, your confidence soars and you begin to create opportunities that were beyond your wildest dreams not long ago. You will learn inside The Academy that brands are searching for new photographers to work with, they’re waiting to discover you, and you can get the information and knowledge that normally takes years to collect, delivered to you in one clear and easy to follow program. When you get the correct information, clear away doubt and have direct support, you will see your life transform. There is nothing different between you and the photographers you admire. You have the same potential as they do, and it’s time to tap into it. The program will help you develop your own unique style and path, and the farther down this path you go, the more the competition melts away.